in 2024, pepsico corporate marketing needed a rousing moment for an offsite, that would both fire-up and resonate with their internal teams.

S+F helped by creating a parody version of the classic billy joel song “we didn’t start the fire”, but used the modernized instrumental version by fallout boy, with re-imagined lyrics/vocals.

We worked with the client to write bespoke lyrics that were akin to the marketing and advertising world; recorded the new vocals; and mixed the final project. We partnered with intrsktn and paramount, who produced the visual sizzle reel.